App Store Optimization (ASO) services are key to your mobile marketing strategy helping increase the app’s discoverability and conversion by upgrading the user acquisition journey of an app.
ASO promotes your app to be showcased in relevant user queries and applies different strategies to enhance user conversion: It helps you gain control over your store appearance.
Why do I need App Store Optimization services?
App Store Optimization (ASO) services are critical to the success of your app:
- It is a fundamental piece to build an enhanced user journey and improve your visit-to-install conversion in the mobile store
- ASO promotes your app’s visibility in the store for relevant user queries.
Without ASO services your app’s rankings, your user conversion and in general your app visibility will be at the mercy of the mobile stores’ search engine. Continuous App Store Optimization is essential to leverage organic traffic in over competitive markets.
Who does App Store Optimization (ASO)?
App Store Optimization essentially promotes your app, acquires new users and gains organic traffic. ASO responsibility typically relies on the marketing team, together with other growth activities like paid user acquisition, SEO or social media.
The responsible for App Store Optimization services or App Store SEO should be accountable for organic visibility and organic conversion, including:
Being accountable for app auditing + ASO Growth Forecast: Provide ongoing performance analysis + forecast ASO results using business KPIs
Releasing an ASO strategy and planning: Setup an a/b testing plan and a roadmap for keyword optimization based on the app’s growth potential
Analyzing results and KPIs goals: Audit actions taken and iterate process based on results
What is an ASO specialist?
An ASO specialist, which stands for App Store optimization specialist, is responsible for making an app popular on the App Store and Google Play – by popular we mean more visible throughout the store categories as well as making the app appearing in important search queries.
These so-called App Store SEO specialists have the main duty to increase the app’s visibility. The more people see your app, the more often they install.
Visual elements are another particularly relevant task of an ASO specialist. Store creatives describe and contextualize the app. The more descriptive the creatives are, and the more relevant creatives are to the user queries, the more likely is that the user installs your app.
A good ASO specialist values quality content as well as technical data to optimize mobile apps for the store engines.
What is an ASO analyst?
An ASO analyst is very similar to an ASO specialist as it covers all topics and tasks related to App Store Optimization services:
Accountable for promoting app visibility
Responsible for enhancing user conversion in the stores
An ASO analyst or an App Store Optimization agency is responsible for executing all ASO strategies, including:
Market Research and App Benchmarks
App Performance Analysis
User Reviews and Ratings Analysis
A/B testing and Conversion Rate Optimization (CRO)
Market Research + App Benchmarking
Keyword Analysis + Research
The aim in both ASO specialist and ASO analyst is to increase the number of new acquisitions coming from the mobile stores.
How do I start optimization in the App Store?
The importance of an App Store Optimization Agency
App Store Optimization Services are mandatory to increase your organic traffic and perform comparative analysis of your app to achieve results based on your growth potential.
You need to be sure that your ASO efforts are regularly updated and revamp your marketing strategy when needed to keep your organics steadily increasing, and maximizing the chances of a download by presenting the app to the right audiences.
An App Store Optimization agency or an ASO manager is worth the time if ASO is being made the right way. Spending all your marketing budget into paid marketing won’t bring you profitability in the long term.
Professional App Store Optimization leverages your app:
Increase the number of organic installs and thus, your app’s organic user base
Cut acquisition costs up significantly by improving your user conversion
Help monetize better your user base by attracting more relevant users to your app
App Store Optimization is an ongoing duty to keep your organics steadily increasing not only via keyword research and conversion rate optimization but also including personalized suggestions to make your app grow. Keep this in mind when hiring an App Store Optimization agency.
To start optimizing your apps in the App Store and Google Play you need to get clear that ASO is a holistic discipline and you will need to integrate it into the overall marketing plan. It should support the product and dev team as well as your user monetization and paid acquisition efforts to make it worth in the long term. At the end, ASO is about executing your growth strategy and optimizing it over time.
Please feel free to reach us out to set up or improve your App Store Optimization efforts and settle them into your marketing plan.