Google Play and App Store screenshots guidelines

Google Play and App Store screenshots guidelines

Optimizing your visual assets to attract more users is key for driving your app’s success. Mobile users are heavily relying on your app screenshots to determine their decision whether to download your app or not. Therefore, they must be professionally and carefully designed to attract your audience’s interest.  Keep reading to know the Google Play and App Store screenshots guidelines and requirements, sizes, and best practices to uncover all main aspects needed to have powerful converting screenshots for your app.

What is an App Store screenshot?

When publishing a mobile app or game in the Apple App Store or in the Google Play Store you are required to provide some text (titles, descriptions…) and visual assets (icon, screenshots, video preview). App screenshots have a direct impact on your users conversion rate and they are a crucial step in the user’s decision to finally install your mobile app on their device. 


When people search for apps and games across the App Store or type your brand name in the search bar of the Store, your app’s icon and title will be shown among other multiple competitor titles. The Google Play store will showcase your icon and title plus short description, or Feature Graph instead of icon. The Apple App Store will display your app’s name followed by your icon and promotional text.  A full product page showcasing your app called Product Page or Store Listing Page will be displayed if the user decides to know more about your mobile app. This product page is also where your app’s screenshots appear next to your icon, titles and descriptions – and optionally a video preview. It is mandatory to submit at least 3 screenshots together with your app icon, title and description.


When potential users come to your app’s product page, the screenshots will need to describe your product and tell the story about your app to be able to convince them to download it – that’s why app screenshots have a high impact on user conversion rate and play an essential role on app growth.


On Google Play as well as on the Apple App Store each product page asset has specific requirements and should meet the store guidelines. Keep reading this article to know about the specs for Google Play Store screenshot and App Store screenshots guidelines.


How do I change my App Store screenshots?

Screenshots for App Store and Google Play  can be changed in two ways:

      • Directly through your Google Play Console in your Store Listing settings or in your App Store Connect Console under your App Store version (under iOS Previews and Screenshots)
      • Through ASO tools like AppTweak, AppRadar or AppFollow connecting your Console with one of these tools API to be able to pull changes directly through the tool’s interface.

    Let’s dive on how we can change and update them through your store console.


        • On the Apple App Store you need to update your screenshots in your app version. Thus, it’s not possible to change the app screenshots in the default product page without an app review & binary update. You can change the screenshot for App Store when a new app version is available and  before submitting it to review. Apply changes under the iPhone and iPad iOS Previews and Screenshots Media Manager – you can find it  above the app build – for your corresponding markets like English (US), French, German, Spanish (Mexico)… then save changes and send this version to review. Review process goes the same way as submitting a new build.

          • On the Google Play Store to change the app screenshots you need to select your app and go to the Main Store Listing section under Store Presence. Under Phone and Tablet Screenshots you’ll be able to modify and upload new assets, save them and send them for review. You can replicate this process in the case you’re updating custom store listing screens under your Custom Store Listings menu.

        The App Store screenshots guidelines and android Play Store screenshots specs and guidelines differ from each other. Let’s see how to follow these guidelines in each case.


        What are the Apple App Store screenshots guidelines?

        App Store screenshots guidelines are harder to meet compared to the Google Play store screenshots due to two reasons:

            • Screenshots for App Store have all sizes specified and 
            • Must follow harder design policies (half of the screenshots in the App Store should be plain gameplay, avoid including phone mockups in their design,…) compared to the android Play Store screenshots

          You may provide screenshots for App Store in every iOS screen size, but there are only three screenshot sizes mandatory:

          Device SizePortrait Screen SizeLandscape Screen SizeRequirements
          6.5¨1242 x 2688 pixels2688 x 1242 pixelsRequired if the app runs on iPhone
          5.5¨1242 x 2208 pixels2208 x 1242 pixelsRequired if the app runs on iPhone
          12.9¨2048 x 2732 pixels2732 x 2048 pixelsRequired if the app runs on an iPad

          If you don’t provide screenshots for other device sizes, the App Store will use screenshots from one of these mandatory screen sizes.

          What are the specs for Google Play screenshots?

          The android Play Store screenshots specs are a bit “softer” that on the App Store as it requires to follow 7 guidelines to apply to the sizes and dimensions for mobile phones and tablets:

              • 16:9 or 9:16 aspect ratio

              • JPEG or 24-bit PNG screenshots with no alpha

              • 320 px for minimum dimension 

              • 3840 px for maximum dimension

              • The screenshots’ maximum dimension can’t be more than twice as long as the minimum dimension
              • Max size of 8 MB per screenshot

            Examples of phone portrait sizes will be 1080×1920 pixels and 1200×1600 pixels for tablet sizes and 1920×1080 pixels for phone landscape sizes and 1600×1200 pixels for tablet landscape sizes.

            You can add up to 8 app screenshots per size – in the case of android Play Store screenshots we only have 4 different sizes: phone, 7-inch tablet, 10-inch tablet and Chromebook and only the phone screenshot size is set as default and mandatory to publish your app. Other screen sizes are optional.


            Can I change screenshots of the Google Play app after it is published?

            To change and update app screenshots for Google Play you need to generate your Google Play Store screenshots in JPEG or PNG files and upload them through your Google Play console following the steps mentioned in the section above: First, selecting your app and on the left menu, click on Store Presence under Main Store Listing.

            Changing Apple App Store screenshots has a similar process. You’ll need to generate first the assets in a JPEG file and then upload them in the Media Manager but as opposed to Google Play, the app screenshots must be uploaded in a new app version. This means that after saving changes you need to send this new version for review in order to get them live in the Store.


            We have a dedicated team that can support you through the process, optimize your app visual assets, and create screenshots that convert. App screens are only one part of the app store optimization process. Make sure you find time to optimize all creative assets in your app’s product page.

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