muse and metrics proactive listening

Muse and Metrics – Interview with Philippa Burgess: Proactive Listening in Marketing

Premiered on 360 Talk Radio for Women on October 23, 2023 in this episode, Philippa  Burgess interviews the founder of ASO4Apps, Teresa Roldan, offering an in-depth look at the complexities of mobile marketing and the importance of customer-centric strategies.

Key Highlights:


1. Teresa Roldan’s Professional Journey and ASO4Apps:

  • Teresa Roldan brings over ten years of experience in mobile marketing, with a focus on app growth and monetization.
  • She founded ASO4Apps to provide specialized growth strategies for mobile developers, deviating from traditional marketing agency models for a more adaptable, client-focused approach.

2. Proactive Listening and Client Satisfaction in Marketing:

  • Teresa emphasizes proactive listening to understand client needs, necessary for adjusting strategies in real-time.
  • Discusses the challenges posed by privacy changes like Google’s Privacy Sandbox and the importance of adapting marketing approaches accordingly.

3. Role of AI and Data Analytics in Marketing Strategy:

  • Details the critical role of AI and data analytics in forming and predicting effective marketing strategies.
  • Highlights the human aspect of data interpretation, essential for meeting client objectives.

4. Women Techmakers Ambassadorship and Community Engagement:

  • As a Women Techmakers Ambassador, Teresa finds a strong resonance with the global community.
  • Operates from Madrid, Spain, fostering connections within the global tech community and advocating for gender diversity in tech.

5. Future of Marketing and Need for Global Regulation:

  • Calls for global regulations to address discrepancies in technology use, ensuring ethical practices.
  • Underlines the importance of a unified approach to managing technological advancements.

6. Personal Journey and Advocacy for Inclusivity in Tech:

  • Shares her transition from journalism to becoming a prominent figure in tech marketing.
  • Advocates for the creation of supportive tech communities and the empowerment of women in the sector.

7. Insights into Business Strategies and Tech Regulation:

  • Discusses the impact of technology on business strategies and the necessity of comprehensive regulations.
  • Emphasizes the need for data-driven decision-making and aligning business goals with marketing strategies.

For the original interview visit the Muse and Metrics Medium site from Philippa Burgess.

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